Fashion Director
Zara Ellis
London / New York
I'm the Fashion Director here, which means I get to do the fun part — pull the clothes, set the direction, and argue for the looks everyone else calls 'too much.' I grew up between London and Kingston and that tension between those two worlds is pretty much the reason I dress the way I do. I have 200k followers on my personal Instagram, which still feels insane to me, and I built most of that audience by refusing to wear anything I didn't genuinely love. Y2K obsession is not a phase. It is a lifestyle. It is who I am.
Written by Zara
Latest Articles
Style Guides·June 2026
22 Classic Summer Outfits That Never Look Dated
Classic style is not a trend — it is a commitment. Here are 22 summer outfits built on pieces that never expire, with body-type guidance and a 12-piece capsule that builds 30+ looks.
Style Guides·June 2026
25 France Summer Outfits — Old Money From Provence to Paris
French style is not one thing. It is Provence at dawn, Paris at noon, and the Riviera at dusk. Here are 25 looks for every French moment.
Style Guides·June 2026
21 London Summer Outfits — Old Money With British Tailoring
London old money is not about flash. It is about tweed, tailoring, and the ability to look elegant in 65 degrees and drizzle. Here are 25 looks.
Style Guides·June 2026
The Old Money Summer Style Guide — 25 Outfits Built Like a Capsule
Quiet luxury isn't a trend — it's a system. Here are 25 summer outfits organized by occasion, with body-type guidance and a 12-piece capsule that builds 30+ looks.
Style Guides·June 2026
25 Paris Summer Outfits — The Old Money Way to Do French Chic
French chic is not a trend. It is a system. Here are 25 Paris summer outfits organized by time of day, with body-type guidance and a 12-piece capsule.
Accessories·June 2026
25 Aesthetic Bandana Hairstyles You'll Want to Screenshot Immediately
Aesthetic bandana hairstyles are less about the technique and more about the vibe. Here are 25 that photograph beautifully, save well, and actually translate to real life.
Accessories·June 2026
20 Bandana Hairstyle Outfits That Actually Work on Real Hair
Bandanas are having a full moment and we're not being subtle about it. Here are 20 outfits built around bandana hairstyles — all shot on us, all with shop links under $20.
Trends·June 2026
11 Backrooms Outfit Ideas We Styled After Seeing the A24 Film
I watched the Backrooms A24 film and immediately started pulling clothes. Here are 11 outfits I styled after seeing it.